skin.tone · skin.undertoneSkin color
Tone and undertone, calibrated on Brazilian diversity — the foundation of any makeup match.
MaIA Scan + MaIA Beauty Advisor
From the selfie to the right recommendation.
MaIA Scan reads skin and hair from a selfie and returns a beauty profile. MaIA Beauty Advisor uses that profile and your catalog to talk with the customer and recommend the right products — on WhatsApp, product pages and chat. One journey, two products.
skin.tonelight-mediumskin.undertonewarmhair.colorblackhair.patternstraightanalyzing · front478 landmarks · v0.5
Product 01 · MaIA Scan · skin and hair analysis
One selfie. The complete beauty profile.
Your brand sends the photo. The API returns skin tone and undertone, skin type and condition, hair color and structure — in one call, with per-field confidence. Create the account, buy credits and integrate today.
Create account and API keyLearn more about the beauty scan API →Structured response
Skin, hair and photo quality. In a single JSON.
Every field comes with a value and a confidence. You decide what to show, what to confirm with the customer, and what to feed your product rules.
skin.type · skin_scan.*Skin type and condition
Seven Skin Scan metrics, 0 to 1: redness, oiliness, texture, pores, spots, hydration and pigmentation.
hair.color · hair.structureHair
Color and structure — straight, wavy, curly, coily — to recommend the right care.
quality.blur · quality.lightingPhoto quality
Blur, lighting and framing — so you can ask for another photo before a wrong recommendation.
questionnaire.suggestionsA quiz filled by the photo
Suggested answers for your profile questionnaire, so the customer confirms instead of typing.
*.confidenceConfidence on every field
Low confidence? The API tells you, and you ask for confirmation. No silent guessing.
Why MaIA Scan
Trained where beauty is diverse.
Hundreds of thousands of real selfies
Brazilian consumers, across the full range of Brazilian skin tones and hair types — not a mostly white dataset.
In production at glam and Men's Market
The same engine serving Latin America's largest beauty clubs, now inside your brand.
Privacy by design
Consent required. Configurable image retention. No facial recognition, no protected-trait inference, no medical diagnosis.
Keeps improving
Three model families — color, skin condition and hair structure — retrained with new data and human validation.
Product 02 · MaIA Beauty Advisor · beauty advisor
A Beauty Advisor who knows the customer before she answers.
The MaIA Beauty Advisor uses the MaIA Scan profile — skin, hair and preferences — to talk with each person the way a good in-store advisor would: understand what they want, recommend what makes sense from your catalog, and explain why. On WhatsApp, on the product page or inside your app. It is the same technology as the assistant serving glam.
We integrate your product catalog — products, attributes, variants and availability — and MaIA combines it with the customer's skin and hair profile to recommend the right products from your store.
Learn more about the AI beauty advisor →Where she works
On your brand's WhatsApp
The customer sends a selfie. The advisor builds the profile, recommends products with a direct link to the cart, follows the routine — and says when it's time to restock.
On the product page
An "Is this product for me?" button on every PDP. The advisor answers with the person's profile: whether it fits, why, and what fits better if it doesn't.
In the site and app chat
Before deciding, the person asks. After buying, the advisor teaches how to use it, builds the routine and resolves the doubt that would have become a return.
Why this converts
Connected to your catalog
Only recommends what you sell — with your real product data.
Certainty before the click
Doubt stalls the purchase. An answer made for that skin, at that moment, removes the doubt on the spot — no waiting for support.
The right shade on the first purchase
Foundation, concealer, hair color: with a real profile the person gets it right the first time. Fewer exchanges, fewer returns, less frustration.
A basket that makes sense
The advisor recommends what completes the routine — not the priciest item. Cross-sell the customer recognizes as help.
Repurchase at the right moment
She knows what the customer uses and when it runs out. The reminder arrives before the empty shelf — and before the competitor.
Data that flows back to the brand
Every conversation becomes signal: recurring doubts, objections, products people ask for that aren't in the catalog, shades that don't exist yet.
Delivered as a full project by B4A — in your brand's voice, with your catalog.
Recorded on glam.com.br on 21 Sep 2026, real account, unedited.
Real case · glam
At glam, the MaIA Beauty Advisor already answers on every product page.
"Is this right for you?" — on glam.com.br the MaIA Beauty Advisor reads the customer's Beauty Profile, explains why the product fits (or not) and suggests alternatives from the store with member price and link. It is the same MaIA platform you integrate through the API — MaIA Scan adds the selfie read.
- Two buttons on the PDP: "Does it match my profile?" and "Show alternatives that match me"
- Answers grounded in the customer's beauty profile + the store's real catalog
- Recommendations with price, member price and link — the sale continues in the same flow
Self-service
You integrate. Start today.
Account, credit package and API key on the spot. Built for teams with developers.
Create account and API keyFull project
B4A designs, builds and runs it.
A WhatsApp agent, a photo quiz, an in-store kiosk or an e-commerce integration — delivered ready, in your brand's voice. Credits included.
Talk to us