MaIA Scan

Product 02 · MaIA Beauty Advisor · beauty advisor

A Beauty Advisor who knows the customer before she answers.

She uses the MaIA Scan profile — skin, hair, preferences — and your catalog to answer each person the way a good in-store advisor would: what fits, why, and what fits better. The same technology serving glam today.

We integrate your catalog — products, attributes, variants, availability — so every recommendation is something you actually sell.

Learn more about the AI beauty advisor →

Where she works

On your brand's WhatsApp

The customer sends a selfie. The advisor builds the profile, recommends products with a direct link to the cart, follows the routine — and says when it's time to restock.

On the product page

An "Is this product for me?" button on every PDP. The advisor answers with the person's profile: whether it fits, why, and what fits better if it doesn't.

In the site and app chat

Before deciding, the person asks. After buying, the advisor teaches how to use it, builds the routine and resolves the doubt that would have become a return.

Why this converts

Connected to your catalog

Only recommends what you sell — with your real product data.

Certainty before the click

Doubt stalls the purchase. An answer made for that skin, at that moment, removes the doubt on the spot — no waiting for support.

The right shade on the first purchase

Foundation, concealer, hair color: with a real profile the person gets it right the first time. Fewer exchanges, fewer returns, less frustration.

A basket that makes sense

The advisor recommends what completes the routine — not the priciest item. Cross-sell the customer recognizes as help.

Repurchase at the right moment

She knows what the customer uses and when it runs out. The reminder arrives before the empty shelf — and before the competitor.

Data that flows back to the brand

Every conversation becomes signal: recurring doubts, objections, products people ask for that aren't in the catalog, shades that don't exist yet.

Delivered as a full project by B4A — in your brand's voice, with your catalog.

Recorded on glam.com.br on 21 Sep 2026, real account, unedited.

Real case · glam

At glam, the MaIA Beauty Advisor already answers on every product page.

"Is this right for you?" On glam.com.br the MaIA Beauty Advisor reads the customer's Beauty Profile, says whether the product fits and why, and suggests alternatives from the store with member price and link.

  • Two buttons on the PDP: "Does it match my profile?" and "Show alternatives that match me"
  • Answers grounded in the customer's beauty profile + the store's real catalog
  • Recommendations with price, member price and link — the sale continues in the same flow

Self-service

You integrate. Start today.

Account, credit package and API key on the spot. Built for teams with developers.

Create account and API key

Full project

B4A designs, builds and runs it.

A WhatsApp agent, a photo quiz, an in-store kiosk or an e-commerce integration — delivered ready, in your brand's voice. Credits included.

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