One mark, one violet signal, everything else in daylight.
How MaIA Scan looks and sounds: the mark and its lockups, the colours, the two typefaces, the words we use and the pictures we take. Share this page with agencies, partners and bots; the same rules live in brand.json and brand.md.
01 · The mark
The iris
A white rounded tile with a hairline border holds the iris: three arcs drawn in the rose, violet and sky spectrum, and an ink pupil. It reads as a lens, an eye and a scan at once. The spectrum lives only in the line, never as a fill — that is what keeps it an instrument and not a gradient wash.
On dark surfaces (the footer band, the admin bar) the tile turns ink with a #3A3D42 hairline and a white pupil. Nothing else changes.
Clear spaceThe pupil's diameter on every side (16% of the tile). Nothing enters it: no text, no other logo, no edge of a photo.
Minimum size16 px on screen (the favicon), 6 mm in print. Below that use the pupil-and-arcs without the tile.
NeverRecolour the arcs. Fill the tile with the gradient. Add a shadow. Rotate it. Put it on a busy photo without the tile.
48 · 32 · 24 · 16 px
02 · Lockups
Mark plus wordmark
MaIA Scan
MaIA Scan
The wordmark is set in Mona Sans 700, tracking −0.02em, with a gap of one third of the mark. The family shares the mark and changes the second word: MaIA Scan, MaIA Try-On, MaIA Beauty Advisor. Never set the wordmark in the serif, never stack it under the mark at small sizes.
Next to the B4A logo the mark sits on the ink tile and the two keep the same cap height. "A company of B4A" is the only parent-brand line.
MaIA Scan MaIA Try-On MaIA Beauty Advisor
03 · Colour
White, ink, one violet, and a spectrum kept on a leash
ground#FFFFFFthe page
stone#FAF9F7cards and quiet surfaces
stone-2#F1EEEAimage placeholders, inputs
hairline#E6E2DDborders, dividers
ink#111111text, buttons, the footer band
ink-2#3A3D42secondary text
muted#5B5F66captions, eyebrows
accent#5A2BEBthe one violet signal: serif accent, links, pupil highlights
ok#1B7F4Csuccess notes
danger#C62828errors
#FF5F9E#7A3BFF#2FB8FF
The spectrum (45°) appears in the mark's arcs, in chips over photos and in small accents. It is never a background, a button fill or a text gradient.
04 · Typography
Mona Sans carries, Instrument Serif whispers.
Know the customer from a photoHeadlinesMona Sans 700–800, tracking −0.02em to −0.03em, line height 1.04.
from a photoThe accentOne phrase per headline in Instrument Serif italic 400, same size, accent colour. Never two phrases, never for body text.
MaIA Scan reads skin and hair from a selfie and returns a beauty profile as JSON, each field with its confidence.BodyInter 400, 15–17 px, line height 1.5–1.6, ink-2 for long text.
MaIA · computer vision for beautyEyebrows and labelsMona Sans 600–700, 12–13 px, tracking 0.16em, uppercase or product-cased, muted.
05 · Voice and naming
Plain, precise, confident
Short sentences. No hype adjectives. Every number names its source; a number without one is left out. The dataset is Brazilian consumer selfies — never "millions", never "worldwide". MaIA Try-On is a photo-based virtual try-on, never "AR" or a "virtual mirror". MaIA Beauty Advisor recommends from the brand's own catalog. No facial recognition, no identity matching, no medical diagnosis.
MaIA
capital M, lowercase a, capital I, lowercase a. Never Maia, MAIA or Maya.
MaIA Scan
two words. MaIAScan only as an alternate spelling in metadata.
glam
always lowercase, never Glambox.
Glam Beauty
capitalized, a different brand from glam.
ella
lowercase.
Men's Market / Men's
the marketplace and the D2C brand, not the same thing.
bfluence
lowercase.
06 · Imagery and UI
A clinic in daylight
Real people, photographed in daylight on white. The scan overlay — the frame, the chips, the line — is the loudest graphic element on any page; the product is what the camera sees, not an illustration of it.
Chips over photos are white glass: rgba(255,255,255,0.9), the hairline border, ink text. Surfaces are white and stone with hairlines, never gradient washes. Ink bands are reserved for the footer and one editorial block per page. Buttons are ink pills; the ghost button is a hairline pill.
skin.tone · mediumskin.undertone · warmhair.color · dark brownhair.pattern · curly
