# MaIA Scan — brand guidelines (plain text for people and bots)

Guidelines page: https://maiascan.ai/brand · Machine-readable: https://maiascan.ai/brand/brand.json · Version 2026-10-16.

MaIA Scan is a product of B4A, The Beauty AI Company (São Paulo, Brazil). The family is MaIA Scan (skin and hair analysis from a selfie), MaIA Try-On (photo-based virtual makeup try-on) and MaIA Beauty Advisor (conversational advisor on the brand's own catalog).

## Spelling
- MaIA: capital M, lowercase a, capital I, lowercase a. Never Maia, MAIA or Maya.
- MaIA Scan: two words. MaIAScan only as an alternate spelling in metadata.
- glam (always lowercase, never Glambox); Glam Beauty (capitalized, a different brand); ella (lowercase); Men's Market (marketplace) vs Men's (D2C brand); bfluence (lowercase).

## The mark
A white rounded tile with a hairline border holding the iris: three arcs drawn in the rose → violet → sky spectrum (#FF5F9E → #7A3BFF → #2FB8FF at 45°) and an ink pupil. The spectrum lives only in the line, never as a fill. On dark surfaces the tile is ink (#111111) with a #3A3D42 border and a white pupil. Minimum size 16 px; clear space equal to the pupil diameter on every side. Never recolour the arcs, never fill the tile with the gradient, never add a drop shadow, never rotate.
Files: /brand/maiascan-mark.svg, /brand/maiascan-mark-ink.svg, /brand/maiascan-lockup.png, /brand/maiascan-lockup-ink.png, /icon-512.png, /favicon.svg.

## Lockup
Mark + wordmark "MaIA Scan" in Mona Sans 700, tracking −0.02em, gap equal to one third of the mark. Product lockups keep the mark and change the second word: MaIA Scan, MaIA Try-On, MaIA Beauty Advisor.

## Colour
ground #FFFFFF · stone #FAF9F7 · stone-2 #F1EEEA · hairline #E6E2DD · ink #111111 · ink-2 #3A3D42 · muted #5B5F66 · accent #5A2BEB · ok #1B7F4C · danger #C62828. Spectrum stops #FF5F9E, #7A3BFF, #2FB8FF — arcs, chips over photos and small accents only, never a background wash.

## Typography
Headlines in Mona Sans 700–800 with tight tracking; one phrase per headline in Instrument Serif italic 400 at the same size, in the accent colour; body in Inter 400. Never two serif phrases in one headline, never the serif for body text.

## Voice
Plain, precise, confident. Short sentences. Every number names its source. The dataset is Brazilian consumer selfies (never "millions", never "worldwide"). MaIA Try-On is a photo-based virtual try-on, never "AR" or a "virtual mirror". No facial recognition, no identity matching, no medical diagnosis.

## Imagery and UI
Real people, photographed in daylight on white. The scan overlay (frame, chips, line) is the loudest graphic element. Chips over photos are white glass: rgba(255,255,255,0.9), hairline border, ink text. Ink bands only for the footer and one editorial block per page.