{
  "brand": "MaIA Scan",
  "company": "B4A — The Beauty AI Company (São Paulo, Brazil), https://b4a.ai",
  "version": "2026-10-16",
  "guidelines": "https://maiascan.ai/brand",
  "family": ["MaIA Scan", "MaIA Try-On", "MaIA Beauty Advisor"],
  "spelling": {
    "MaIA": "capital M, lowercase a, capital I, lowercase a — never Maia, MAIA or Maya",
    "MaIA Scan": "two words; MaIAScan only as an alternate spelling in metadata",
    "glam": "always lowercase; never Glambox",
    "Glam Beauty": "capitalized, a different brand from glam",
    "ella": "lowercase",
    "Men's Market": "the marketplace; Men's is the separate D2C brand",
    "bfluence": "lowercase"
  },
  "mark": {
    "name": "The iris",
    "description": "A white rounded tile with a hairline border holding three arcs drawn in the rose → violet → sky spectrum and an ink pupil. The spectrum lives only in the line, never as a fill.",
    "geometry": "viewBox 0 0 100: tile 92×92 at (4,4) radius 28; arcs r=26, stroke 9, dasharray 122/41.3 rotated −80°; pupil r=8",
    "tones": { "light": "white tile #FFFFFF, border #E6E2DD, pupil #111111", "ink": "ink tile #111111, border #3A3D42, pupil #FFFFFF" },
    "minimum_size_px": 16,
    "clear_space": "the pupil diameter (16% of the tile) on every side",
    "files": {
      "svg_light": "https://maiascan.ai/brand/maiascan-mark.svg",
      "svg_ink": "https://maiascan.ai/brand/maiascan-mark-ink.svg",
      "lockup_png_light": "https://maiascan.ai/brand/maiascan-lockup.png",
      "lockup_png_ink": "https://maiascan.ai/brand/maiascan-lockup-ink.png",
      "icon_512": "https://maiascan.ai/icon-512.png",
      "icon_192": "https://maiascan.ai/icon-192.png",
      "favicon_svg": "https://maiascan.ai/favicon.svg"
    }
  },
  "colors": {
    "ground": "#FFFFFF",
    "stone": "#FAF9F7",
    "stone-2": "#F1EEEA",
    "hairline": "#E6E2DD",
    "ink": "#111111",
    "ink-2": "#3A3D42",
    "muted": "#5B5F66",
    "accent": "#5A2BEB",
    "ok": "#1B7F4C",
    "danger": "#C62828",
    "spectrum": { "stops": ["#FF5F9E", "#7A3BFF", "#2FB8FF"], "angle_deg": 45, "use": "the mark's arcs, chips over photos and small accents only — never a background wash" }
  },
  "typography": {
    "headlines": "Mona Sans 700–800, tight tracking (−0.02em to −0.03em)",
    "accent": "one phrase per headline in Instrument Serif italic 400, same size, accent colour #5A2BEB",
    "body": "Inter 400 (Mona Sans in UI); numbers and code in the same families, never a monospace display face",
    "rule": "one serif phrase per headline, never two; never the serif for body text"
  },
  "voice": {
    "tone": "plain, precise, confident; short sentences; no hype adjectives",
    "claims": "every number names its source; no 'millions', no 'worldwide'; the dataset is Brazilian consumer selfies",
    "products": "MaIA Scan reads skin and hair from a selfie; MaIA Try-On is a photo-based virtual try-on, never 'AR' or 'virtual mirror'; MaIA Beauty Advisor recommends from the brand's own catalog",
    "privacy": "no facial recognition, no identity matching, no medical diagnosis"
  },
  "imagery": "real people, photographed in daylight on white; the scan overlay (frame, chips, line) is the loudest graphic element; chips over photos are white glass (rgba(255,255,255,0.9) with the hairline border and ink text); ink bands only for the footer and one editorial block"
}